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ReTweets – An Important Tool For Expanding Your Audience
See who's following you on Twitter
ReTweets, the re-posting of a Tweet by another user, are one of the most critical components of the micro-blogging system. They enable the viral propagation of information across the Twitter-verse and can increase a potential audience exponentially. While this constitutes a great method for individuals to get their personal messages out, it is also an important tool for business users – especially those in the hospitality industry.
For example – recently I posted an announcement for an upcoming wine dinner at Mozza Osteria in Los Angeles. While their list of Twitter fans has been growing steadily, it still only numbers about 600 followers. However several LA food bloggers had started following our postings and retweeting them. This resulted in the initial posting reaching well over 10,000 people. There is no way to overstate the significance of those numbers, or their importance in reaching your target audience. Each of those bloggers has several thousand followers – all of them people who care seriously about food.
A note on how to encourage bloggers to follow your posts:
Contact them directly – Find the most important food bloggers in your area, and they might not always be the ones with most followers. Follow them and thank them for positive comments – address criticism directly and fairly. Encourage their participation in getting your message out. This also means you have to make sure to pay attention to who is mentioning you on Twitter – you can track mentions either directly through the Twitter search filed, or by employing a third party application such as HootSuite.